The Proactive Guide to Sales – 5 Tips to Help Your Small Business Increase Sales
How to grow your business - 5 Essential Steps
Sales are so important to you and your small business. Sales create much needed revenue, which is ultimately the goal of all profit businesses. You might be wondering how you can generate more sales and get your business growing. Here’s 5 tips to help your small business increase sales.
Online is your friend
The internet is essentially a massive sales tool. Everything can be used to generate sales, show your brand presence and personality.
Utilise social media. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. Use your social media to demonstrate your brand’s personality. Be quirky, fun, unique. Express your brand and appeal to your customers.
Online is not all just social media though. Whilst it may dominate our life, social media is not the be all and end all online. Having a well-designed website is just as important. Having a well designed website helps form a good first impression, nurture your leads and generate more conversions.
Get Feedback From Your Customers
Feedback is such an important tool to help your business increase sales. Whilst it may not seem like a direct link, the impact of feedback on your business can be massively beneficial.
Customers can give you recommendations on how to improve your product and service. By taking their feedback into account, and putting into action, you develop your product to match your customers’ needs.
A product or service that matches the needs of your customers, is a product or service that customers will continue to want and continue to purchase.
Offer Benefits to help you Differentiate
Your product or service needs to stand out and an easy way to do this is through benefits that your competitors do not offer. Advertise these benefits to your customers and show them why they should choose your product or service.
Consumers want something that will improve their life, such as something that is better quality than they currently have, or perhaps a product or service is quicker.
Let’s look at an iPhone for example. Each year, Apple promises their customers the benefits to their new iPhone. Better speed. A sleek design. More power.
Their customers feel this will improve their life and that they are currently worse off without it.
People don’t buy products, they buy better versions of themselves, so show your customer the future, improved version of themselves.
Keep track of your sales opportunities
If you want to increase sales within your small business, then its important that you manage your clients and potential customers effectively.
Knowing the needs of each client is a great way to provide a better service and more detailed pitch. The increases the likelihood of making a sale and also provides to create strong customer relationships.
It is also incredibly helpful to send yourself reminders to make sure that you don’t forget about your sales opportunities.
Proactive’s incredible To Do’s system allows you to set easily, manageable To Do’s with reminders and ‘due by’ dates, to keep you on top of your sales opportunities.
Perhaps you want to send a follow-up email to a potential client. It can be easy to forget this within your busy schedule, however Proactive’s brilliant To Do’s feature will keep you notified and stop you from forgetting.
Find Your Target Audience
It is incredibly important to find your target audience. A small business will likely benefit from a narrow audience.
A narrow target audience will help you market your business more accordingly.
With a narrow and specific target audience, you will be able to advertise your products and services more direct, with an emphasis on chosen demographics, niches and needs.
The more specific you can be about who your customers are, the more readily you can create effective marketing strategies and products that will appeal to them and avoid wasting time and money.
This is very useful if you want to find customers on social media, with sites such as Facebook allowing for a direct strategy, with filtering that only allows your target audience to see promoted posts.
Author: Sam Talbot-Cross
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