Why we created Proactive

In 2016 I emailed several hundred freelancers and asked them to tell me their biggest business problem, hoping to find a pain point I could help them with. Much to my surprise, the majority of people reported the same issue: when it came to growing their business, most didn't know where to start and many wrote about a sense of overwhelm, particularly around the idea of sales.

This was interesting, but also unexpected. After all, YouTube is full of free content on motivation, business, sales tactics, etc. Plus there are many free sales applications and Customer Relationship Management (CRM) tools available, sometimes for free.

Around this time I came across a quote by Jim Rohn:

"Success is nothing more than a few simple disciplines, practiced every day."

The light switched-on: most CRM software is fine for professional sales people but it ignores the hundreds of thousands of freelancers and small business owners. In fact, I had tried several over the years but they didn't really work for me. What was needed was a simple system, something with ready-made tools and processes that could help me grow my business, get organised and get focused.

After 3 months of work we built a simple prototype of Proactive. I took trips to the UK to show my prototype to small business owners. We were even nominated for a prize!
I took onboard the feedback and kept improving and simplying the product. Eventually, My Proactive Business, aka Proactive, was born.

Our Vision

Our vision is to deliver the best combination of information and software tools for freelancers and small business owners.

Our Mission

To actively seek to understand our users' needs and challenges and to implement solutions to solve those needs.

Our Core Values

To understand: To understand the daily challenges our users face and find solutions.
To be innovative: We will seek innovative ways to provide the best information and tools for our users.