Why We Built Proactive

Seven glorious years living in Italy had flown-by. A semi-retirement in Paradise doesn't come cheap and my savings were shrinking fast. As the months passed I tried several business ideas, but it was difficult to make progress: I was not focused, I didn't have a plan and I was not taking or effective action consistent action. At times I felt overwhelm.

Then one sunny Italian day I had a revelation, which was:

"Surely there are other people that are struggling in the same way".

I decided to find out.

I have an Honours Degree in Business and a Masters Degree in Marketing. If those needlessly long and ridiculously over-priced courses taught me anything, it was how to analyse a problem. I read endless web pages and books, I listened to podcasts and watched YouTube videos for hours. I emailed several hundred people and asked them to tell me their biggest business problem, hoping to find a pain point I could help them with. Much to my surprise, the majority of people reported the same issue: lack of sales and related issues around generally hating the idea of having to sell things.

Enjoying beautiful Bologna

This was interesting, but also unexpected. After all, YouTube is full of free content on motivation, business, sales tactics, etc. Plus there are many free sales applications and Customer Relationship Management (CRM) tools available, sometimes for free.

Around this time I came across a quote by Jim Rohn:

"Success is nothing more than a few simple disciplines, practiced every day."

The light switched-on: CRM software is too complex and it seems to be ignoring the hundreds of thousands of small business owners who need a simple system, with some in-built ready-made sales processes and an approach that helps them reduce overwhelm. I pulled together some ideas on simple processes that could help freelancers and small business owners build their businesses. I built a simple prototype and showed it to small business owners, took their feedback on-board and kept improving. Eventually, My Proactive Business, aka Proactive, was born.

Another year passed and I returned to live in the UK. The first thing I did (after buying rain and wind-proof clothing and shoes) was to 'eat my own dog food', which means to use, in your own life, the products or services you are selling to other people. I started using Proactive consistently. It became a life saver: I got organised, I began to see opportunities, I was on top of my todos. Eventually I turned my financial situation around.

The thing I love about Proactive is that it can genuinely help non-sales people to grow their businesses. Proactive has a 30 day free trial so click the green button below to check it out for yourself.